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Worry-proofing Gerard RoofsProCreation developed 'The worry-proof roof' position and campaign to express the remarkable resilience of Gerard roofs in all types of adverse circumstances. Gerard pressed steel roofs have been tested to withstand incredible environmental extremes. For example: A Gerard roof will hold tight in wind-speeds equal to those of a category 5 hurricane, yet can weigh as little as 10% of the equivalent concrete or clay tile roof. This series of five 15 second TVCs were created specifically for the TV One News weather, but Gerard use the 'worry-proof' idea accross the board; ProCreation are responsible for online, radio and magazine executions, along with all sorts of branded collateral within the building channel. |
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