In case you were wondering, I'm a symbol of fertility, growth, abundance, pollination ...you know, birds and bees stuff.
At the moment I'm just decoration, trapped here on the navigation bar,
but one day I'll be linked to my own realm The Anti-Hive and you'll be able to visit me there. That's where I become my evil alter-ego: Marketing Buzzword Bee. >:(
Point-of-sale with the soul of brand and product advertising
Robinhood has a big selection of rangehoods. In most retail outlets only a handful qualify to be installed as display items.
For greater presence, Robinhood repackaged the range in coloured cartons which (stacked on the shop floor anyway) became display items in themselves.
To set them apart we used more than just product pictures and information, incorporating amusing, exaggerated demonstrations that are eye-catching and express some brand attitude.
They've been very popular and successful on both sides of the Tasman. In some instances, the retailers themselves have accelerated the repackaging by requesting certain models be given the treatment ahead of schedule.
