Hello, I'm ProCreation's bee icon. :)

In case you were wondering, I'm a symbol of fertility, growth, abundance, pollination ...you know, birds and bees stuff.

At the moment I'm just decoration, trapped here on the navigation bar,
but one day I'll be linked to my own realm The Anti-Hive and you'll be able to visit me there. That's where I become my evil alter-ego: Marketing Buzzword Bee. >:(

Bee animation

Luxaflex dealer incentive campaign

For most manufacturers and distributors, keeping a national network of dealers happy and motivated is a big part of the marketing job.

Among the programmes NZWS run for Luxaflex is Great Escapes, an incentive scheme that centres around an all-expenses trip to a biennial Luxaflex conference in an international city.

For ProCreation's part, the work is a reasonably straightforward B2B electronic and printed marketing campaign that's another extension of the values and look of the brand.


































Great Escapes launch kit and ongoing EDMs
The San Francisco trip was launched with a kit resembling a travel brochure. Ongoing email updates help maintain interest and excitement; initially showing points balances and progress, but later tempting participants with entertaining aspects of the destination.